Ad swap or advertisement swap can be considered as the most powerful free method of driving massive amount of traffic within a short period of time. Basically, an ad swap means you promote your partners' websites to your list while your partners promote your website to their lists.
What makes an ad swap great is not only it does not cost a dime to perform but also because it can be repeated as many times as you like. This article will give you a thorough understanding on how to perform a profitable ad swap.
Dos
The first thing that you need to do is build a list of at least 200 subscribers. You can even do an ad swap with less though but a list of 200 - 500 subscribers works best.
Prepare a high quality free product to attract the subscribers from the other list to opt-in. Your free product must be valuable to build your credibility among your partners' list.
Carefully compose your swipe emails to maximize the click through rate from your partners' list. At the same time, make sure that your website is working well in terms of graphics, contents and opt-in box as you would not want others to leech off from your list.
Compare the number of clicks before closing a deal. Matching the number of clicks is a complicated procedure and may result in either one party sending emails to more subscribers than the other.
Confirm the date and time for an ad swap and set the broadcast using your autoresponder so that you won't forget. Then, send a screen capture to your partners and encourage them to do the same.
Don'ts
Do not conclude an ad swap deal if you find the partners too suspicious. For example, someone with a list of 10000 subscribers wouldn't make a swap with you who have only 400 subscribers. You may end up getting tricked for not being rational when making decisions.
Do not forget to check on their squeeze page, sales page and/or free offer to ensure that they are legit and ethical. You wouldn't want to risk promoting a bad experience to your list that will severely affect your relationship.
Most importantly, do not get too upset if you come across one or two scammers who do not deliver their promises. It is near to impossible for any internet marketers to avoid conmen. Therefore, if you happen to bump into one, do not waste time making a fuss about it. Rather, spend your time wisely in other tasks like list building and traffic generation.
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